Solutions for every stage of growth.
MapleViews contains a complete set of advanced market planning, location selection and territory management tools that are powerful and backed by extensive expertise and development efforts yet designed around ease-of-use for business leaders.
Growth Planner
A suite of system contents driven by business intelligence linked to regional mapping help identify market priorities, areas with the highest growth opportunity and insights into drivers of performance at a market level. Markets are fully profiled across key location performance metrics using results of location modeling and territory optimization methods and presence of your brand in relation to your competition and target market. Net unit capacity, overall demographic fit, franchisee leads, market share, competitive intensity, and overall market scores or rankings are just some of the key metrics incorporated. The decision support is presented effectively through business intelligence dashboards and directly-linked regional mapping interfaces.
Location Model & Profile
MapleViews' principals have decades of successful experience building location forecasting models dozens of brands, some of the largest organizations and multiple industries. Where many organizations struggle with narrowly defined location assessment processes focused on limited demographics, the Location Profile in MapleViews provides a full range of the special location metrics driving performance of your brand locations across many categories such detailed demographics, site quality scoring, retail & complimentary co-tenant presence, competition, cannibalization, daytime workers, foot & vehicular traffic, economic conditions and industry-specific indicators. Decision-makers are given an instant decision support summary of any address entered with various benchmarks to size up any leasing opportunity before using our mapping tools to further understand the opportunity in more detail.
White Space Territory Optimizer
In addition to our market profiling based growth planning solution, MapleViews includes a highly detailed ground-up process for identifying targeted locations and territories in areas without current brand presence. The process is highly customized to each brand prior to launch and is driven by preceding location and territory analysis to feed intelligence about performance drivers into the process. Optimal location, territory and/or market definition processes, filters, and scoring methods are first determined through the analysis and selection of territory design best practices. The system then applies these highly-specific specifications across the country (or countries) to find optimal new locations and territories, even where the brand already has widespread market penetration. The Optimizer incorporates drive time data, spatial data processing, market-level profiling, advanced optimization tools, special location metrics, road network processing, and your organization's processes and input. Results are presented through executive dashboards, integration of targeted areas and locations into the mapping interface, and targeted location counts in other MapleViews reports. The process can be updated and completed again with adjusted specifications during the subscription.
Cannibalization Profiler
Where many organizations struggle to assess cannibalization risk and decisions about opening locations nearby existing brand locations due to simplified indicators, MapleViews offers a complete picture of cannibalization assessment drive by preceding analytics services. Each assessment of a location opportunity in MapleViews includes a cannibalization profile that incorporates patterns from the brand's cannibalization history, detailed customer location processing, territory interaction, drive time proximity, allocation of targeted market demand and/or market demand changes associated with an additional location. The profile will instantly show decision-makers a statistical summary of the cannibalization that any nearby existing brand locations potential face.
Marketing Campaign Targets
The solution supports advanced selection of targeted markets, locations, postal areas and brand customers for major campaigns using very specific location metrics , better understanding of the demographic attributes of your customers or markets and special local marketing efforts. Campaign targets can be instantly quantified to align with budgets or viewed on maps, custom mapping tools allow creation of maps relevant to local marketing, and marketing dashboards present effective interfaces for the filtering of campaign targets.
Franchisee Support
MapleViews is also delivered with standard report content that is customized to your brand and intended specifically for sharing with potential and existing franchisees to effectively summarize the nature of the local market opportunity and the potential of a location. The tools are designed to effectively review site opportunities through mapping content with franchisees as well. Since the system provides a full picture of the drivers of location and market performance for your brand, including key brand benchmarks, you'll be able to provide confidence to franchisees that the organization takes full advantage of available data, technologies, and analytics methods to provide ideal support. We also integrate franchisee leads locations and attributes into the mapping interface and reports to help you align brand interest with market targets. And finally, the advanced cannibalization content offered in MapleViews will help you prevent excess cannibalization on behalf of your franchisees.
Customer Intelligence
From customer location data for your brand, including data sourced from a third-party provider where internal customer data is unavailable, MapleViews provides a wide range of key customer intelligence to improve location selection and related decisions. Our services before launch include customer geocoding, calculation of drive times, customer penetration analysis, identification of key consumer demographic profiles, and integration of customer metrics into related analyses, reporting and mapping content.
The new intelligence gained from this major component includes:
- Demographic profiling of customer (targeted consumer profiles for the brand)
- Patterns of your territories, service areas or trade areas and their performance
- Optimal territory or available market size and definition
- Better cannibalization estimation and prevention
- Location forecasting model improvements
- Targeted marketing campaign inputs (areas with/without customer presence)
- Identifying where already penetrating local markets sufficiently
- Detailed growth and penetration tracking by region over time
Results are presented through business intelligence and mapping interfaces in MapleViews, including customer penetration heatmaps and customer distributions by individual brand location.
Development Dashboards
MapleViews includes custom dashboards within its embedded business intelligence system to heal leaders monitor performance, understand existing brand market presence, highlight priority growth targets, identify key insights into what drives brand performance, view key location benchmarks, and assess the effectiveness of their market planning and franchise development processes themselves over time to name a few key uses. The primary dashboard can represent a key starting point for MapleViews sessions for development executives seeking to stay on top of growth priorities and make optimal use of available data, technologies, and analytics methods over time.
Advanced Analytics Mode
Deeper analytical capabilities for your internal planning teams
MapleViews can provide an expanded analytical environment for organizations with internal market planning and development teams. Advanced Analytics Mode gives these users access to more detailed location and market information, additional interactive business intelligence views, expanded mapping tools, and data import/export capabilities. These options can be enabled for users who need greater analytical depth while keeping the interfaces focused on easy-to-use decision support content and efficient decision-making for most users.