MapleViews / Data Resources

Data intelligence for better location decisions.

We draw on a broad range of established public and commercial data sources to develop market intelligence, evaluate opportunities and support confident expansion decisions. Our vendor-independent approach allows us to select and integrate the most effective or relevant information for each brand and market. Examples of key data sources with which we work are included here but there are many more not highlighted here and we assist with selecting and integrating into MapleViews the ideal data sources for your brand(s).

Data resources

Demographics

Detailed metrics for age, income, family unit, language, ethnicity, occupation, education, immigration and many other categories sourced from the census and related surveys, including demographic estimates and projections from providers that use a variety of other information sources available annually to provide census-type demographic current-year metrics over time.

Environics Analytics

DemoStats Estimates & Projections

Claritas

Pop-Facts Demographic Estimates & Projections

Census Bureau

Census, American Community Survey & Population Estimates

Statistics Canada

Canadian Census (New 2026 Data Soon)

Synergos

STI: PopStats

Data resources

Consumer Spending & Wealth

Estimates of annual expenditures by households across a wide range of categories of goods and services, based on large consumer surveys, allowing you to identify average and total spending at detailed levels of geography for categories of services relevant to your specific brand

Environics Analytics

WealthScapes & HouseholdSpend

Applied Geographic Solutions (AGS)

Consumer Expenditures (CEX)

Mastercard

SpendingPulse

Claritas

Financial CLOUT & Consumer Spending Dynamix (CSDx)

Synergos

STI: SpendingPatterns

Esri

ESRI Consumer Spending

Data resources

Mobility & Foot Traffic

Large detailed data sets or summarized data derived from the tracking of mobile device location movement over time, where data can be acquired for any specific property boundaries such as retail developments or individual business footprints. The data can represent large samples of your brand's customer locations where internal customer data is not maintained to allow much of the intelligence we provide in the Customer Intelligence contents of MapleViews. The data can capture visitor volumes, visit frequency, other places are visited, length of visits and other possible variations related to where the devices are over time. These consumer details can be also be assessed before and after key events such as major campaigns.

Environics Analytics

MobileScapes

Azira

Mobility Signal Based Foot Traffic

Foursquare

FSQ/Visits

Placer.ai

Placer Foot Traffic Data

Unacast

Foot Traffic Data (Unacast Location Intelligence)

Precisely

Precisely Visits

Data resources

Industry-Focused Databases

We work with many specialized industry-specific datasets beyond the examples listed here where typical data content surrounds business locations and attributes of industry participants (competitors to your brand for instance) and additional market metrics associated with the industry (such as workforce attributes, growth projections, and profiling of consumers of those industry participants). The education (tutoring, institutions), food & beverage services (QSR/FSR), and banking/financial industries represent key areas of recent specialization for MapleViews.

National Center for Education Statistics

IPEDS & School Districts

Greatschools.org

School Locations & Enrollment

Restaurant Trends

storeGRADE, storeTYPE & StoreAddress

Circana

CREST & Liquid Data (Recount)

Federal Deposit Insurance Corporation (FDIC)

BankFind Suite

Payments Canada

Financial Institutions File (FIF)

Data resources

Consumer Segmentation & Psychographics

Data sources in this category involve comprehensive profiling of households or neighborhoods from a wide range of detailed demographic, psychographic and geographic data sources to produce key lifestyle segments for neighborhoods. Comprehensive details such as the behavioural traits, preferences, purchasing and lifestyles of each segment are typically represented for these data sources as well. The data is particularly effective for simplifying an otherwise complicated volume data into manageable profiles, profiling your best customers, and inputs into effective marketing to these segments.

Environics Analytics

PRIZM Canada

Claritas

Claritas PRIZM Premier

Experian

MOSAIC

Precisely

PSYTE

Esri

Tapestry

Synergos

STI: LandScape

Data resources

Business Locations

Business establishment addresses and attributes help map and profile direct and indirect competition, the presents of places that compliment your brand, assess the presence of workforce volumes by local area for a given industry, identify locations with potentially more leasing opportunities and select commercial targets for marketing communications to name a few key uses.

Foursquare

Places POI Data

Google Maps

Google Places

Data Axle

Data Axle Business Listing

ChainXY

Precisely

Precisely Places & World Points of Interest Premium

OpenStreetMap

Points of Interest

Data resources

Household Growth

These sources provide metrics associated with local areas where residential housing or commercial development has been taking place in recent time periods, providing an alternative picture of growth by types of units being built or the specific areas represented.

Census Bureau

Building Permits Survey

Canada Mortgage and Housing Corporation (CMHC)

Starts and Completions Survey

Canada Post

Business and Residential Counts by Postal Area

Data resources

Transportation & Vehicular Traffic

Road traffic volume metrics by detailed location points such as major intersections and transportation stops, stations or hubs, where figures from these sources provide accessibility and visibility of site locations along with consumer volume data when assessing a potential new business location for your brand(s).

Kalibrate

TrafficMetrix

INRIX

Volume Profiles

US Department of Transportation

National Transit Map Stops

Data resources

Retail Presence

Shopping centres and retail locations to identify complementary places for your brand, understand the relative strength of retail developments and determine locations where more leasing opportunities are likely to become available.

Directory of Major Malls

ShoppingCenters.com

Environics Analytics

ShoppingCentres

Google Maps

Google Places

ChainXY

CenterXY

OpenStreetMap

Retail & Commercial Land Use Boundaries

Data resources

Workers & Employment

Employment, workplace and labour market data capturing daytime worker demand, workforce analysis and market profiling, including special data built for MapleViews to provide demographics by daytime worker location versus home location.

Census Bureau

Daytime Job Counts & ZIP Code Business Patterns

Statistics Canada

Place of Work (Worker Demographics) & Business Register

Bureau of Labor Statistics

Occupational Employment and Wage Statistics

Synergos

STI: WorkPlace

Data resources

Geographic Boundaries

MapleViews makes use of a wide range of different types and levels of geographic boundaries nationally beyond the major examples shown here. Data in this category include census-based boundaries for block groups, metro/micro areas, communities, counties, states/provinces

Census Bureau

Census & Postal Boundaries

Statistics Canada

Census & Postal Boundaries

Google Maps

Drive Time Areas

Microsoft Azure

Drive Time Areas

TomTom

Postal Boundaries

Precisely

Postal Boundaries

Global reach

International Data

Our international data experience extends across a wide range of countries and leading local and global sources. The countries below highlight examples of our recent areas of focus versus the full extent of our work. We have supported projects in additional markets and can expand coverage wherever our clients’ growth strategies lead.