What is MapleViews?
MapleViews is a comprehensive location intelligence and planning platform for organizations managing and expanding networks of business locations and territories.
Designed for business decision-makers, MapleViews brings together extensive market and business data, advanced analytics, location modeling, territory planning, interactive mapping, and reporting in a single, integrated system. It helps organizations identify growth opportunities, evaluate markets and locations, develop and optimize territories, and make more informed decisions across their networks.
Each MapleViews implementation is tailored to the organization's business, combining powerful technology with specialized data, analytical expertise, and ongoing professional support.
Our client experience
Trusted by leading organizations across multiple industries
MapleViews and Market Forté have supported market planning, location assessment, territory optimization, and related decisions for some of the most recognized brands.
“After evaluating nine different mapping and territory optimization companies, MapleViews was the only one that met all of our needs ... head and shoulders above the competition ... able to satisfy everything on our list ... I would highly recommend MapleViews.”
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Capabilities that go beyond mapping
MapleViews combines the analytical work behind sound location decisions with tools to make that intelligence useful throughout your organization.
Growth planning
Identify and prioritize markets, gaps in coverage and potential new locations.
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Location modelling
Understand the factors driving location performance and assess new opportunities.
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Territory optimization
Define, evaluate and improve geographic territories using brand-specific criteria.
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Customer intelligence
Use customer geography and market profiles to understand demand and reach.
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Marketing support
Support advanced campaign targeting, demographic profiling, and franchisee development through location intelligence, including assistance to franchisees with location selection and market planning.
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Business intelligence
Discover patterns through interactive dashboards, reports and location comparisons.
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About Market Forté
Founded in 2008, Market Forté specializes in developing and delivering enterprise location intelligence systems that help organizations make more informed decisions about market development, site selection, territory optimization and network growth.
Our extensive experience in location analytics, predictive modelling, geographic information systems and enterprise decision support has shaped MapleViews into a comprehensive platform with established, advanced capabilities. We combine these capabilities with specialized professional services and carefully selected data resources to deliver integrated solutions tailored to each organization's strategic objectives, simplifying complex information and enabling more confident business decisions.
Executive Leadership
Market Forté's executive leadership brings together extensive experience in location analytics, enterprise technology, corporate marketing, finance and operations. This includes senior marketing leadership roles with some of Canada's largest corporations, executive positions with major corporate real estate investment firms in China, and more than 30 years of specialized experience in location analytics and enterprise decision-support systems.
The company's founder and president pioneered location analytics at Canada's first bank, establishing and leading its initial capabilities in this field. His qualifications include a Master's degree in Spatial Analysis and Geographic Information Systems, bachelor's degrees in Mathematics and Business, and the Certified Management Consultant (CMC) designation.
Our leadership is supported by an established network of trusted advisors and specialized professionals, providing additional expertise across key business and technical disciplines as required.